It’s one of the biggest awards shows of the year and it highlights country music’s best – the CMA Awards are always a honky-tonk good time and Capital City/Lake Murray Country wants to give you two tickets to hang out with your friends in low places in Nashville.
It’s a part of the CMA Awards Program as the 2018 “Go To Destination,” an elite title giving the Lake Murray regional tourism office the honor to give a pair of tickets to the star-studded event.
"We were trying to gather ideas on what people would like to see throughout the 2018 C.M.A official program and promotions. We combined some of our own ideas and reverse engineered the demographic profile for the typical country music fan. After the search, we concluded they seem to be the outdoors type who likes to fish, hunt, camp, and walk or ride through trails,” Andrew Walters, vice president of sales and marketing with CCLMC said. “With this information at our fingertips, we decided that featuring such a destination would be perfect. Now the big question; what destination would be perfect? Should we highlight LA, Nevada, NY and then we began our online search looking at different regions through various Convention Visitor Bureaus. After searching hundreds of CVB websites, our Google search landed us on the perfect destination for our audience. We discovered the Capital City/Lake Murray Country Region. CCLMC has nailed our audience and demographic perfectly through their website and Jewel of South Carolina brand.”
CCLMC markets the four-county region of Lexington, Richland, Newberry, and Saluda counties across the country for tourism and has received a number of awards for their work.
“One of the best compliments a marketing entity can receive is from outside marketing sources,” Miriam Atria, President/CEO of CCLMC, said.
Click through to the next slides to see some of our favorite Lake Murray content.
Boat up Restaurants on Lake Murray
Striper Fishing on Lake Murray
Underwater Pumpkin Carving
Homeless No More SC Free Day on the Lake
Visit www.LakeMurrayCountry.com to register for your chance to win 2 tickets to the 2018 Country Music Show in Nashville. The drawing will be live at the Newberry Opera House during a concert on Sept. 21.