General Mills is ‘filling’ cereal obsessions with new Fillows cereal collaborations

General Mills just added two new kinds of cereal to its breakfast family: Hershey’s Cookies ‘n’ Crème and Pillsbury Cinnamon Roll Fillows.

The bite-sized cereals have a crunchy outer shell filled with crème and could be found at nearly 1,700 Walmart stores starting next week. Fillows allows Pillsbury Cinnamon Roll and Hershey’s Cookies ‘n’ Crème lovers to enjoy these flavors in a bowl of delicious breakfast cereal and gives cereal lovers new flavors to enjoy.

To celebrate the launch of Fillows, General Mills is hosting in-store demos in select Walmart stores across the country from May 20-21 from 12:30-6:30 p.m.

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